We spoke with Brand Director Tami Kirlis to learn how this innovative product is changing the way consumers think about natural relief. We spoke with Brand Director Tami Kirlis to learn how this innovative product is changing the way consumers think about natural relief.
This interview has been edited for length and clarity.Nature’s HeritageCannabis & Tech Today:MycroDose Can you tell us about Nature’s Heritage and your mission with MycroDose?
Tami Kirlis:
So just generally, Nature’s Heritage is a premium cannabis brand, and I know a lot of people say that, right? We have a team of amazing cultivators, who are like salt-of the-earth farmers. For us, everything is fresh, from the strains we choose to grow, to the way we grow them and the way we cure and dry our flower. In the beginning of my career, three years ago I considered myself a cannabis expert. I believed that freshness should be an important factor in flower, but in some cases, it isn’t. Our team cares deeply about the plant.C&T Today
: Yeah, I think when people hear that mass-produced bud tests positive for mold, it definitely raises red flags and creates a real divide when it comes to consumer trust. We care deeply about our plant.C&T today
Yeah, when I hear that mass-produced buds tested positive for mold it raises red-flags and creates real division when it comes down to consumer trust.TK
There’s a lot heavy regulation around this kind of stuff but it can still slip by–especially when you look at microbial counts. We’re a multistate operator. When people hear the words “mass produced,” they think of us as a huge company. We are larger than smaller players, but our flower is still grown by real people who care deeply about the product. A little research can go a long way. They’re actually interested in Nature’s Heritage “… after they try our flower. They love the plant.As far as MycroDose is concerned, it wasn’t originally a Nature’s Heritage brand. It was initially a concept designed to compete with 1906, which only had a THC tablet in its portfolio. We asked ourselves, during the research and development phase: Why would we release this if it wasn’t different? Nature’s Heritage was the perfect place to put functional mushrooms. I’ve been a fan of functional mushrooms for many years. My favorite is mushroom coffee. They help me stay mentally sharp. When this project came across my desk, I was thrilled. And now that we’ve launched it, I’m even more excited because it’s more than lived up to expectations.
C&T Today
: What sets MycroDose apart from similar products?
TK:
A lot of times, inspiration comes from competition but at this point, I don’t see this as something meant to compete with 1906 anymore. Since they’ve entered the hemp market, I don’t see them as a serious competitor when it comes to THC and regulated cannabis. Our product contains functional mushrooms, while theirs does not. I really think that’s the key point of difference with MycroDose.It’s the combination of THC, functional mushrooms, and targeted botanicals–you don’t see that often. Some products have functional mushrooms alone, and there are a few hemp-derived combos, but nothing quite like this in the regulated cannabis space.
C&T Today: Were there any challenges during formulation?
TK:
Definitely. We wanted something relaxing, that could also help with pain and was more uplifting. So, our Director of R&D, Jake Dean, deeply researched which mushrooms would work the best for each one of those occasions.For example, our G’Night SKU includes:
THC, CBD, and CBN for body relaxationReishi and lion’s mane to support sleep and brain recovery
Chamomile and magnesium to round it out
- All of that fits into a tiny tablet and getting all those ingredients into such a small tablet was tough. One SKU, Remedy for Pain, was delayed at launch because it didn’t press properly. But the team solved it quickly, and it’s actually rolling out now.
- C&T Today
- : What do you see as the future of functional mushrooms in cannabis?
TK:
This space has massive potential. Currently, the majority of products are made from the mushroom fruiting body. However, there are differing opinions on whether you should use the mycelium or the fruiting bodies when making functional mushrooms. In the future, I believe that more research will be done on which part of the mushrooms is most effective and why they work so well for our brains. Mycologist Paul Stamets has done some amazing work in this area. You may not “feel” the effects, but they are noticeable when you stop using them. That makes education important–these aren’t psychedelics, but they’re powerful.C&T Today
: Do you have any particular SKU that you think stands out?TK:
Yes–Spark. This blend is a mix of energy and focus:
THC, THCV, and Ginseng to boost energyLion’s mane and shiitake for focus
I quit taking Adderall because of anxiety and Spark was a great alternative. This blend will help you get through any project. We like to joke with my husband that I do different tasks “powered” by spark. MycroDose is a great way to boost your daily wellness. MycroDose is a reference to microdosing psychedelics and a reminder that a little daily wellness can go a long way. THC and functional mushrooms can help your brain, make you more focused, energized, and rested. Who wouldn’t try that? Paul McKay has a diverse background, ranging from sports journalism to social media growth and stand-up comedy. He has a wide range of experience in the cannabis industry. His work also includes creating content for popular satirical sites and technology advisory companies. Paul grew up in Atlanta and draws inspiration from Hunter S. Thompson. He combines sharp humor with precision to create his work.
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