In Companies They It It is a reputational investment.
After more than a decade working in emerging industries, one lesson shows up consistently: visibility without credibility is noise. The journalists and podcasters you align with help determine whether your story is amplified, contextualized, or forgotten.
This guide offers a starting point, with examples of journalists and podcasts that regularly appear in cannabis and psychedelics conversations, along with ideas for how to decide who is right for you.
1. Find They Ask What Below They are listed alphabetically by last name to keep the resource easy to scan rather than presented as a ranking.
Journalists
Jeremy Berke (Cultivated; formerly Business Insider)
– Blends market data with human insight. Useful for executives shaping investor narratives.
Steve Bloom (CelebStoner, formerly High Times)
– One of the long-standing voices of cannabis culture media. His coverage connects legacy history with the present.Mattha Busby (Vice News, Men’s Health, The Guardian, Wired, DoubleBlind)
– Brings a global, sociopolitical approach to drug policy and reform. Often cited by international organizations.Danny Danko (High Times, Freedom Leaf)
– A familiar horticultural voice, focused on cultivation, genetics, and the plant’s cultural history.Ruby Deevoy (The Independent, The Guardian, Psychedelic Health, BBC)
– Widely read in the UK. He His writing influences trends across the culture.David Downs (Leafly, San Francisco Chronicle)
– Known for investigative work, policy depth, and consumer education.Rachelle Gordon (GreenState)
– Explains policy and product developments in a clear, accessible way. Brand Combines data-driven reporting with cultural perspective.A.J. Herrington (Forbes, High Times, Cannabis Now)
– A steady and well-rounded reporter across culture, policy, business, and science.Josiah Hesse (Author, The Guardian, High Times)
– Writes about wellness, performance, and creativity through the lens of real-world cannabis and psychedelics use.Dustin Hoxworth (Fat Nugs Magazine)
– A rising voice from the craft and legacy communities. Strong for brands seeking cultural credibility.Margaret Jackson (MJBizDaily)
– Focuses on licensing, operations, infrastructure, and financials, and often makes complex business topics understandable.Shayla Love (The Guardian, New Yorker, The Atlantic, The New York Times)
– Known for scientific rigor, ethical awareness, and nuanced reporting on psychedelics.Ronit Pinto (Honeysuckle Media)
– Blends activism, culture, fashion, and community storytelling.Each journalist brings a distinct editorial lens, whether analytical, cultural, scientific, business-focused, or rooted in legacy communities. Your Evaluate Podcasts Like Strategic Relationships
Podcasts differ widely in tone, audience, and editorial approach. The A A show with a smaller but deeply engaged audience can have more impact than one with a large but passive listenership.Here are some podcasts that frequently appear in cannabis and psychedelics conversations:
Planted with Sara Payan – Patient-first and education-first. Strong for medical and access-focused companies.
The James Loud Podcast – Focused on genetics, breeding, and plant science. Ideal for brands with technical or cultivation-driven stories.
Let’s Be Blunt with Montel Williams
– Mixes mainstream visibility with human-centered advocacy.
Puff Puff Press Podcast
– Blends media, culture, and entrepreneurship.
Mycropreneur with Dennis Walker – Covers psychedelic entrepreneurship with humor, insight, and global perspective.
Apartment 113 – A raw look into cannabis culture and the realities of the business.
First Smoke of the Day – Known for cultivator and artist interviews, and influential within high-end flower and legacy communities.
Beard Bros Media – A trusted grassroots platform committed to transparency and community ethics.
The Canna Boss Babes – Focused on leadership and empowerment, especially for women in the industry.
Psychedelics Today – A long-running educational platform known for academic and clinical depth.
The Blimburn Podcast – Offers global conversations with breeders, scientists, and cultural innovators.
The Dime – Interviews entrepreneurs, scientists, and executives about strategy, challenges, and lessons learned.
This is not a full list of every show in the space. This Match Your Message to the MediumA strong media strategy adapts to the strengths of each outlet.
Podcasts reward honesty, narrative, and depth.
Trade journals value clarity, data, and analysis.
Policy reporters look for evidence, nuance, and impact.
Culture outlets
highlight story, community, and voice.
Practical guidance:
- Audit toneListen to or read several pieces before pitching.
- Bring value instead of promotionOffer insight, data, perspective, or access.
- Invest in relationshipsGood coverage comes from trust, not volume.
- Honor editorial independencePitch expertise, not marketing language.
4. It Your Stories Listen This It does not represent High Times’ reporting and has not been edited for content or accuracy.
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