For a long time, cannabis culture lived off the grid. Quiet. Misread. Filtered through people who never rolled it, grew it, or passed it with intention. But inside the circle, there was always a different truth.
Proper Smoke Network rolls in from Lance of First Smoke of the Day, and Adam and Paul of Proper Doinks. Two builders from inside the room, not tourists at the window. A platform born from seshes, trim tables and late-night plotting. The thesis is the heartbeat of the project. “Cannabis isn’t just a product, it’s a culture. A lifestyle. A family.”
Then the reveal. “My new partner, Adam from Proper Doinks, and I (Lance) are launching Proper Smoke Network (PSN), a counterculture media network built for smokers, by smokers.” If you need the quick picture, they already sketched it.
Think of it as Barstool Sports meets Vice Media, but with a Joint in hand and a mission to elevate the entire cannabis world.
Author’s note: High Times has been a home for real cannabis culture for generations. It feels really good to see more family stepping up from within the circle. When the real ones build, the culture gets stronger.
A Partnership Sparked by Passion
Lance built First Smoke of the Day with one intention: “to give cannabis its VOICE. Raw, real, authentic conversations with the people on the front lines who shaped cannabis culture history.”
Adam turned Proper Doinks, a show produced by Sean Endrusick and Ruben Cisneros, into a cultural phenomenon long before PSN was born. His lane was clear and respected. “His passion and focused attentiveness towards the connoisseurs and enthusiasts while educating anyone in his path is unmatched.” The energy aligned instantly. “A mission that made me feel at home and in line with the principles of First Smoke of the Day.”
From the first link-up, the road ahead felt obvious. “When we connected, the vision was instant: Build a network that empowers creators in our industry and celebrates cannabis through storytelling, entertainment, education and competition.” PSN, in their words, is “a home where cannabis finally gets the spotlight it deserves.”
Educate. Entertain. Empower.
PSN is built as the home for the connoisseur. The network treats elite growers and top-tier brands like professional athletes and covers their performance with the same intensity fans bring to ESPN. Every show centers on a competitive lens and on elevating the standards of quality for the benefit of a smarter consumer community.
As the founders put it, “At PSN, we know when the consumer gets smarter and cares more, the industry gets better. So our content does more than entertain, it elevates.” The first shows hit screens next month. Highlights include:
Budtender Battles
Led by David Lewis, this format puts retail pros on the main stage. Budtenders face off by defending and testing their menus, bringing attention back to the best thing smoking while giving the frontline the shine they deserve.
Proper Rollers League
Hosted by Like Mike and Blaine, two of the world’s best rollers. The league tests palate and rolling skill head to head, highlighting how the roll itself shapes the entire smoking experience and drawing focus to who rolled it best.
Hot Slices
Hosted by JP of GoodPizza Pod, this is the main stage for civilized, intelligent debate in cannabis. Live, topical, connoisseur-focused matchups where no matter who “wins,” the community does.
MidsBusters
An involuntary taste-test show that sources the most expensive, most popular or award-winning strains and asks the only question that matters to connoisseurs: is it actually worth it? Led by Malique, a widely trusted palate in the community.
Sports + Smoke
World-class athletes who use cannabis share real experience on recovery, focus and balance, then react to what PSN considers the best smoke out there. Honest talk, top-tier flower and a competitive spirit.
Each show is designed to educate and entertain while pushing standards higher across the scene. The roadmap also includes a sports news style program and a year-end PSN magazine led by Editor in Chief Monika Beuzet that recaps the events, batches, growers and moments that moved the connoisseur community. Video interviews will be available via subscription, with a free digital magazine for all.
Built for Connoisseurs, by Connoisseurs
PSN is the home for the connoisseur who feels outcast in the wider cannabis crowd for being too picky or caring about too many details. The network comes from the same soil that nurtured the First Smoke of the Day community, but the focus here is laser sharp: educate, elevate and celebrate true quality for people who obsess over it.
Think ESPN for heads. PSN treats elite growers and top-tier brands like professional athletes and covers their performance with the same intensity. Every show carries a competitive lens that highlights who is really doing it best and why it matters to the experience in the jar, the roll and the hit.
The point is simple. Champion the best work, expose the smoke and mirrors, and give connoisseur consumers the information they need to choose excellence over hype.
The Future Is Lit
PSN is not a side project or a content page. It is a cultural stance. “We’re not just building a media company, we’re changing how cannabis is represented, taught, thought of and celebrated.”
They see the momentum clearly. “With Adam and the entire Proper Doinks team’s creativity and the powerhouse of First Smoke of the Day, the future of cannabis media is brighter than ever.”
At its core, PSN is a correction to years of watered-down, outsider-filtered media. “Because cannabis deserves its own network and the world’s finally ready for it.”
Welcome to Proper Smoke Network. “Where culture meets cannabis, and every smoker has a voice.”
Follow PSN: https://www.instagram.com/propersmokenetwork/
